Verizon Cloud Video Unit Aims to Simplify OTT

Verizon Digital Media Services bows ‘Xperience Studio’
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Looking to streamline and simplify video workflows for OTT providers and other digital video distributors, Verizon Digital Media Services (VMDS) has introduced an overarching “content intelligence system” under the Verizon Media Xperience Studio umbrella.

From a digital media services standpoint, the launch is the biggest on the product front since VDMS acquired and put together the technologies and systems from upLynk and CDN provider EdgeCast Networks back in 2013, according to Jason Friedlander, director of marketing communications for VDMS.

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He said the new product set streamlines, integrates and aggregates data and other traditionally disparate components under the same umbrella. Customers can use pieces of that product mix or tie them all together.

And while VDMS has traditionally worked with large media companies (ABC/Disney, Sinclair Broadcasting Group, Vice, Hearst Media Group and Verizon corporate cousin are among its announced partners), the new product set will also enable VDMS service smaller companies that have entered or plan to enter the multiscreen arena, Friedlander explained.

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VDMS said the Verizon Media Xperience Studio will be made up of seven key functions: MX: Orchestration (to plan content workflows and monitor progress); MX: Apps (to build, publish and maintain customized OTT applications; MX: Subscriptions (to manage users, entitlements and payment for SVOD, TVOD or hybrid models); MX: Programming (to create and curate virtual linear channels, program schedules and policies for content playout, availability and restrictions; MX: Syndication (to publish and monetize content across owned and third-party OTT services with integrated player and advertising services; MX: Personalization (to combine user preferences and rich metadata for tailored content recommendations; and MX: Vision (to track and monitor insights, analytics and intelligence).

Three of those elements – (MX: Orchestration, MX: Apps, and MX: Vision – are slated for commercial release in Q1, with the rest to be rolled out later this year.

VMDS said it will demo the Verizon Media Xperience Studio this month at the NAB Show in Las Vegas.

"Development of the Verizon Media Xperience Studio began after extensive conversations with leading TV Everywhere and OTT providers, who are often lacking the data to determine if a piece of content they produced or licensed is making money," Ralf Jacob, president for VDMS said in a statement. "This lack of visibility is often a symptom of multiple supply chain providers being loosely stitched together, where data is difficult to standardize and aggregate.”