Verizon Digital Media Services, the cloud video unit of Verizon Communications, said it has acquired "custom software" from Disney/ABC Televisions Group to power Translate, a platform that, it claims, provides broadcasters with a streamlined process for digital ad insertion and program replacement for live, linear digital simulcasts.
VDMS said the new software product, which ingests information from a broadcast traffic and playout management system, ties into its video streaming platform (Video Lifecycle Solution). Translate, the company added, “redefines” the traditional process for ad insertion for local, regional and national advertising.
By replacing linear ads with targeted, digitally inserted ads, broadcasters can boost revenue, optimize ad inventories and address content-rights restrictions via content replacement, VDMS said.
“For the past two years, Verizon Digital Media Services has proven it has the expertise to deliver a high-quality experience to millions of viewers that use Disney/ABC Television Group mobile apps,” said Bob Toohey, president, Verizon Digital Media Services, in a statement. “By adding Translate to our Video Lifecycle Solution, we not only raise the bar for best-in-class capabilities, we tap the potential of the broadcaster of tomorrow.”
“As TV viewing habits change at whirlwind speeds, Verizon Digital Media Services gives Disney/ABC Television Group a next-generation video platform that provides a world-class viewing experience,” said added Vince Roberts, chief technology officer and executive vice president of global operations for Disney/ABC Television Group.
Since 2012, Verizon Digital Media Services as managed video encoding and delivery of content for Web, mobile and tablet streaming apps, including WATCH ABC, WATCH ABC Family, WATCH Disney Channel, WATCH Disney Junior and WATCH Disney XD.