Verizon Communications, looking to broaden its content offerings, made a multi-year-deal with theNational Basketball Associationto stream content ranging from live games to original programming on Verizon’s media brands including Yahoo Sports.
While rival AT&T waits for its deal with Time Warner to be approved, Verizon seems to be looking to use sports content as a way to differentiate itself as a media company as well as a wireless provider. It has acquired AOL and Yahoo as part of its Oath online media unit.
The new deal will tip off with the NBA All-Star Game next month in Los Angeles. Verizon recently also announced anew deal with the National Football Leaguethat lets it stream regular season playoff games non-exclusively to people who do not subscribe to Verizon wireless service.