Verizon Communications appears to be gearing up to use its fiber-to-the-curb architecture to compete head-to-head with cable operators in the video business.
The telco officially announced Wednesday that it had hired former Insight Communications Co. Inc. vice president of programming Terry Denson to “manage entertainment content and marketing strategies,” as reported in the Aug. 16 issue of Multichannel News.
Denson, named VP of video programming and content marketing at Verizon, will oversee video-product packaging, pricing and marketing strategies, in addition to distribution deals, customer education, acquisition and retention planning, Verizon said.
“As we push to take advantage of the delivery capabilities of our broadband services, Terry will broaden our insights and refine our strategies to leverage, via programming and packaging, the services we provide, be they traditional or nontraditional, including TV over Internet protocol,” Verizon senior VP of broadband solutions Marilyn O’Connell said in a prepared statement.
Before joining Insight, Denson, a Harvard graduate, worked for MTV Networks and ABC.