Moving beyond its initial private, invitation-only beta, go90, Verizon’s new OTT “mobile first” video service for millennials, is now available to all with the release of apps for iOS and Android smartphones and tablets.
According to Verizon, the free, ad-supported service is debuting with about 8,000 titles and 35 exclusive original series, a number that will “nearly double” by the end of the year. The company said the content available in the go90 beta was about a tenth of the launch library.
go90’s broader reach comes soon after Comcast kicked off the beta debut of Watchable, a similar ad-supported OTT service with about 30 content partners that’s initially available on iOS devices, the Web (at Watchable.com) and on the company’s X1 video platform for set-tops and mobile devices. A Watchable app for Android is in the works.
As for go90, its library spans genres such as comedy, music, gaming, sports, news and entertainment, and features 15 of the 30 most-viewed network shows and 9 of the most-viewed shows on the Web.
On the exclusive end, go90 will feature fare from MTV, Comedy Central, Discovery Channel, Food Network and the NFL. AwesomenessTV, meanwhile, is producing a daily live show in front of a studio audience called Top Five Live with Hunter March that will recap “trendy moments of online culture.”
Other announced go90 content partners include New Form Digital, UphoricTV, ESPN, VH1, Nickelodeon, Spike, TLC, HGTV, BET, Collective Digital Studio, Defy, Vice, Maker Studios, Machinima, Fullscreen, StyleHaul, and Tastemade. Others producing original fare for go90 include Michelle Phan’s Icon Network and Endemol Beyond.
Specific shows offered on go90 include VICE News, HuffPost Live, The Daily Show with Trevor Noah, ESPN’s 30 for 30, Love and Hip Hop, Gold Rush, and DreamWorksTV’s Shrek and Donkey, and James Franco’s AOL original series, Making A Scene.
Verizon said go90 will also offer a number of live concerts in the coming months, noting that beta testers last weekend had access to the Kayne West live concert from the Hollywood Bowl as well as the Life is Beautiful Festival.
go90 has also announced a partnership with Univision that will include a selection of live Liga MX matches and the network’s latest primetime novelas that will be accessible for streaming via the service by Verizon Wireless customers. All go90 users (not just Verizon Wireless subs) will also have access to Flama, Univision’s digital network.
Earlier this week, AOL (now part of Verizon) and Publicis Groupe struck an ad deal that includes a temporary exclusive on go90 ad inventory.