As part of a new long-term carriage agreement, Verizon FiOS TV will add the high-definition feed of MavTV to its lineup this year, officials said Thursday.
MavTV HD will feature a strong lineup of native high-definition programming for FiOS TV subscribers.
For its part, FiOS TV continues to bolster its roster of HD services.
“All of our original production has been shot in HD since the second quarter of 2007,” MavTV executive vice president of sales and marketing Doug Jost said in a statement. “We have been amassing a robust HD library in anticipation of our launch this year. The agreement with Verizon marks a significant step forward for our HD efforts and we couldn’t be more excited about partnering with them,”
MavTV targets the male demographic with a wide array of content, featuring sports, comedy, women, gadgets, lifestyles and gaming. MavTV HD will air compelling original content in each of these categories, including shows such as Real Guys, Real Golf, Ultimate Combat Experience, American Tailgater, Best of the Best 3 and AMA Pro Motorcycle Racing Series.
MavTV HD will eventually become a full simulcast of the standard-definition schedule. .