Verizon Communications and Vice Media have struck a multi-year deal that paves the way for Vice to supply digital content for a mobile-first video service that Verizon is planning to launch later this year.
Financial terms weren’t disclosed, but the deal calls for Vice to supply Verizon with original series, shorts, bio-pics as well as some exclusive content for the new service. The coming “curated selection” of original videos will Vice will span categories such as culture, food, travel, and technology.
Vice joins a growing list of programming partners for Verizon’s coming service that includes Scripps Networks Interactive, ACC Digital Network, Campus Insiders, CBS Sports, ESPN, 120 Sports and Awesomeness TV.
Verizon has not announced a specific launch date for the service, which will include “ad-sponsored data” and live and on-demand content. While the service will be network-agnostic, it will likewise be optimized for Verizon’s mobile network.
“The media landscape is experiencing a seismic shift in storytelling, audience, immediacy and platforms,” said Terry Denson, vice president of content strategy and acquisition at Verizon, in a statement. “VICE is connecting with an entire generation in a way that no one else is and Verizon will connect consumers to VICE in a way that no one else does by combining VICE’s storytelling with the most compelling mobile video platform.”
“Partnering with Verizon allows us to bring some of the best new VICE video to millions of new mobile viewers across America,” added Vice co-president James Schwab. “It's part of our commitment to push the boundaries of video distribution across all platforms; mobile is key to the emerging brave new world of video distribution, and with deals like this we are making sure we are staying at the bleeding edge of innovation in that space.”