Verizon said it has tapped former Maker Studios exec Erin McPherson as head of content, strategy, acquisition and programming, where she’ll head up all of the company’s content activities, including programming, strategic partnerships and original content across the company’s distribution platforms, including Fios and future over-the-top initiatives.
Verizon made the hire about five months after former VP of content strategy and acquisition Terry Denson left the company. (Denson's wife, Denise Denson, Viacom's longtime head of distribution, was reported this week to be leaving Viacom, replaced by Tom Gorke.)
In her new role, McPherson reports to Brian Angiolet, Verizon’s SVP of consumer products and new business development, and will be based in New York City.
Before joining Verizon, McPherson was chief content officer at Maker Studios, a company that specializes in short-form online video that was acquired by The Walt Disney Company in 2014 for $500 million. Prior to Maker Studios, she served as VP and head of video programming and originals at Yahoo.
“Erin’s impressive experience with cross-platform media and entertainment coupled with a proven ability to oversee large content divisions gives us great confidence as she joins our team,” Angiolet said in a statement. “We are excited to hire someone with her credentials to lead key initiatives inside this dynamic industry.”
McPherson graduated magna cum laude from Harvard Law School and received her B.A. magna cum laude from Middlebury College. She lives in Los Angeles, the company said.