Verizon Wireless is offering a daily-subscription option to its V CAST mobile-video service, priced at $3 for 24 hours.
The provider's regular monthly V CAST subscription is $15. The company has not disclosed how many V CAST subscribers it has landed since first launching the service in February 2005.
Jeffrey Nelson, executive director of corporate communications for Verizon Wireless, said the new single-day option is just another way to offer subscribers the opportunity to test out V CAST. "For lots of different services we offer, we've been moving toward offering 'snacking' opportunities," he added.
But could the move indicate that V CAST is trying to gin up interest in a service that may not be meeting expectations? ESPN, after all, recently decided to ax its Mobile ESPN phone service, which will be shut down after Dec. 31.
On the contrary, Nelson said: V CAST is doing better than Verizon Wireless' forecasts, although he would not provide detail on how much it has exceeded expectations. "Don't look at this in any way that the service isn't doing well," he added.
V CAST offers music videos, TV-show highlights, movie trailers, news, sports and entertainment programming.
The V CAST daily-pricing option is available on these phones: Motorola's MOTOKRZR K1m, RAZR V3c and V3m; LG Electronics' VX8500 (a.k.a. Chocolate), VX9800, VX8300 and upgraded VX8100; and Samsung Telecommunications America's SCH-a990, SCH-a930 and upgraded SCH-a850.
For both the monthly and daily subscriptions, customers can download or stream unlimited basic video without incurring airtime charges. However, application-download and content fees apply for 3-D games and premium video.