Verizon Pitches HBO Now to Broadband Subs

Also Secures Rights to Offer OTT Service Via Mobile Video Platform
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Verizon Communications has struck a deal that enables the service provider to offer HBO Now, HBO’s new standalone OTT service, to standalone broadband customers today, while also clearing the way to offer the service via Verizon’s mobile video platform.

Verizon and HBO said the multi-platform deal gives the carrier the ability to offer HBO Now on all Verizon digital platforms, including to more than 100 million Verizon  Wireless subs and to other consumers with smartphones and tablets.

HBO Now is available to all Verizon standalone broadband customers, including FiOS and DSL subs, starting today for $14.99 per month, and comes with a 30-day free trial.  HBO content will also be offered “soon” to Verizon’s upcoming mobile video platform, which is slated for a late summer debut and will reportedly be called Go90

After signing up, Verizon subs can access the service via the HBO Now app and selecting “Verizon” from the drop down menu of providers.  HBO Now subs can also access content on Web browsers at HBONOW.com.

Verizon joins a growing list of distributors for HBO Now, which launched on April 7 initially with Apple and Cablevision Systems, and has since debuted on Android phones and tablets as well as Amazon Fire tablets. HBO Now is also coming to Google Cast-enabled devices, such as the Chromecast, as well as to the Amazon Fire TV box, Amazon Fire TV Stick, and devices powered by Android TV, Google’s new OS for streaming players and smart TVs. 

“Our customers want choice in accessing premium content when and where they choose, on a variety of devices,” said Ben Grad, executive director of content strategy and acquisition for Verizon, in a statement. “HBO NOW brings compelling content and choice to Verizon broadband customers today – and exciting possibilities for HBO content within Verizon’s pending mobile video service.”

“This agreement with Verizon represents the commitment our companies share to respond to changing consumer behavior through innovation, bringing audiences the best in entertainment the way they want it,” added Jeff Dallesandro, HBO’s SVP, worldwide digital distribution and business development. “We’re excited to evolve our partnership with Verizon and bring HBO programming to a new generation of broadband-only customers.”

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