In a deal that pairs two seemingly unlikely partners, Verizon Digital Media Services (VDMS), the cloud video unit of Verizon Communications, and thePlatform, the online video publishing firm owned by Comcast, have struck a strategic alliance focused on the delivery of multiscreen video.
Under it, they’ve integrated VDMS’s suite of video services with thePlatform’s mxp video-management system that they will sell jointly as a unified multiscreen video publishing system that relies on a single adaptive streaming format and distribution system alongside an integrated workflow.
They said integrated system will cover features such as dynamic ad insertion, closed captioning and analytics, and enable customers to manage files and metadata, set business policies and enforce content viewing rights for deliver to Web sites and a variety of IP-connected devices, including smartphones, tablets and gaming consoles.
The pairing has already resulted in some collaborative work – on the authenticated TV Everywhere service for music channel Revolt TV, and for a recently relaunched version of Bellator.com, the site for the Bellator mixed martial arts league co-owned by Viacom.
“Our customers will benefit from thePlatform’s industry-leading video management system and digital asset management capabilities,” said Chris Carey, chief product officer of VDMS, which recently acquired EdgeCast Networks, a content delivery network (CDN) provider. “And thePlatform’s customers will benefit from our game-changing single-format video acquisition and distribution service.”
“We’ve worked with EdgeCast Networks for many years, and our customers have benefitted from the world-class performance, availability, scalability and security that its delivery network provides,” added Marty Roberts, co-CEO of thePlatform. “The combination of EdgeCast Networks with Verizon Digital Media Services video solutions complements our cloud-based online video platform. We’re broadening our relationship with Verizon Digital Media Services to enable joint customers to create better tailored solutions, reduce operational complexity and expand their video businesses.”
Verizon FiOS, Redbox Instant by Verizon and The Walt Disney Co. (for TV Everywhere apps such as Watch ABC) are among the companies on VDMS’s customer roster.
thePlatform’s customers include Comcast, A+E Networks, Bell Media, BT, Cablevision Systems, Cox Communications, E!, Engage Sports Media, the Golf Channel, Fox Sports, HIT Entertainment, Liberty Global, NBC Local Media, NBC Sports, Outdoor Channel, Oxygen, Rogers Communications, Shaw Media, and Time Warner Cable, among others.
The partnership isn’t exclusive. thePlatform, for example, announced a separate technology integration and joint sales pact with Adobe in April.