Comcast SportsNet has signed Verizon Wireless to a title-sponsorship pact for
its weekday sports-roundtable show, Daily News Live.
In addition to being the title sponsor of Daily News Live, the
wireless-communications provider also runs several 30-second commercials within
the show, which airs weekdays from 5 p.m. to 6:30 p.m., according to a
spokeswoman for the regional sports network.
The title-sponsorship deal, terms for which were not disclosed, emanates from
Verizon's position as an advertiser on Comcast SportsNet, the spokeswoman
Daily News Live, hosted by Comcast SportsNet anchor Michael Barkhann,
features writers from Philadelphia-area newspapers, viewer electronic mail and
call-in segments, as well as live satellite interviews with sports