Verizon Targets Next-Gen Services Under New Structure

Includes hiring of former CEO of Ericsson Hans Vestberg to head new Network and Technology team

In a move that Verizon says will position the company to deliver next-gen services, the telecom giant on Friday announced a new operating structure that will key on three areas: Media and Telematics, Network and Technology, and Customer and Product Operations.

Among the biggest moves, is the hiring of Hans Vestberg, former CEO of Ericsson, to EVP of Verizon’s new Network and Technology team. Vestberg, who left the troubled vendor last year, will join Verizon on April 3, and report to company chairman and CEO Lowell McAdam.

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In his new role, Vestberg will head up a unit tasked with developing the architecture of Verizon's fiber-centric networks, and include the company’s focus on WiFi, 4G and 5G technologies. He will initially be based in Sweden, and join Verizon’s U.S.-based based team later this spring, Verizon said.

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Among other moves, Marni Walden is now EVP for Media and Telematics, and John Stratton is EVP for Customer and Product Operations. Both will continue to report to McAdam.

Walden’s Media and Telematics division will include the AOL and Yahoo assets, and she will also continue to head up Verizon's integration and expansion of its telematics (connected car and fleet management) portfolio.

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Stratton’s team will focus on Verizon’s established, core businesses, including Verizon Wireless, Verizon Enterprise Solutions, Verizon Partner Solutions, Verizon Consumer Markets and Verizon Business Markets. He’ll also lead operations and sales for Verizon’s Internet of Things products and services, including smart communities.

"This new structure is designed to accelerate our progress toward delivering the promise of the digital world to customers,” McAdam said in a statement. “It will give us greater organizational agility to continue to lead the market with our wireless and fiber services, scale and expand our media and telematics businesses, and maintain the leadership in network reliability and new technology that is a Verizon trademark."