Verizon Wireless will debut “TiVo Mobile” -- a downloadable application that lets TiVo Inc. digital-video-recorder subscribers schedule recordings on their devices directly from their “Get It Now-equipped” Verizon Wireless handsets -- this summer.
Users will be able to download TiVo Mobile from the Verizon Wireless Get It Now suite of services onto applicable handsets. The two companies said they will also collaborate on a joint marketing campaign to promote availability of TiVo Mobile.
“This arrangement will allow the growing base of TiVo subscribers to integrate control of their TV life with the most widespread piece of consumer electronics, the wireless phone," TiVo CEO Tom Rogers said in a prepared statement.
Verizon Wireless chief marketing officer John Stratton added, “TiVo Mobile will add yet another unique benefit to the Verizon Wireless Get It Now service by allowing our subscribers to be the first mobile users anywhere to schedule television recordings on TiVo using their mobile handset. As a powerful consumer entertainment brand, TiVo has the ability to help us attract consumers who value the leading multimedia capabilities Verizon Wireless offers.”