Verizon Wireless Expands Marketing Rollouts With Comcast, TWC


Comcast and Time Warner Cable are proceeding apace with their co-marketing deals with Verizon Wireless, with Comcast and the carrier launching bundle promotions in 10 more states and TWC and Verizon Wireless widening the offers in five states.

In December 2011, Time Warner Cable, Comcast and Bright House Networks, announced an agreement to sell Verizon Wireless their Advanced Wireless Services spectrum holdings for $3.6 billion -- a deal that is still pending approval by the FCC and Department of Justice. In addition, the operators and wireless carrier said they would sell each other's services in select areas. Cox Communications has entered into a similar arrangement with Verizon Wireless.

Comcast and Verizon Wireless said Thursday they are expanding their joint offers to several cities across Alabama, Arkansas, Georgia, Indiana, Kentucky, Louisiana, Michigan, Mississippi, South Carolina and Tennessee. Previously the companies introduced the marketing program in Atlanta, Chicago, Colorado, Kansas City, Minneapolis-St. Paul, Portland, Ore., Salt Lake City, San Francisco and Seattle.

Time Warner Cable and the wireless carrier are launching special offers in Alabama, Wisconsin, North and South Carolina and Northeast Ohio, following prior rollouts in Cincinnati and Columbus, Ohio; Kansas City, Kan.; and Raleigh, N.C.

Under the Comcast and Verizon Wireless signup promos, customers who take an Xfinity triple-play and a wireless tablet or smartphone with a data plan may be eligible to receive Visa prepaid cards valued up to $300; a free 12-month subscription to the Xfinity Streampix multiscreen VOD service; and a Comcast HD DVR at no additional cost for six months and/or a complimentary 12-month upgrade to Blast!, the Xfinity Internet service that provides download speeds of up to 30 Megabits per second.

TWC and Verizon Wireless are offering customers who take the MSO's video, Internet and voice services and the carrier's smartphones and tablets a Visa prepaid debit card valued up to $200.

The spectrum and co-marketing deals between Verizon Wireless and the MSOs have been criticized by consumer-interest groups as thwarting competition. Democrats in the House of Representatives are calling for a hearing to review the deals, after the Senate held a hearing in March.