Looking to boost incremental revenues from existing customers, Verizon Wireless Wednesday announced the Get It Now service, an array of subscription-based multimedia applications written in a version of Adobe Systems' Flash software.
Get It Now is based on Adobe's Flash Lite to provide rich graphics and animation for games, ring tones and productivity applications.
Right now, the apps run on only certain phones, including The V (LG Electronics' VX9800), Motorola's RAZR V3c and V3m and Samsung's SCH-a950, although Verizon said more phones are expected to become Flash Light-enabled "in the coming weeks."
Content providers initially offering Get It Now applications include The Weather Channel Interactive, Indiagames, SkyZone Entertainment, Zingy and Shockwave.com.
Download fees for Get It Now applications vary, and airtime charges apply when browsing, downloading and using certain applications.
TWCi’s application, priced at $3.99 per month, provides weather information for more than 98,000 locations worldwide, plus more than 44,000 animated radar and satellite maps for U.S. locations.
Meanwhile, Indiagames is offering NBC's The Office Games, in which an office slacker competes in different games that include wastepaper basketball, balancing files, chair racing and table golf. The Office Games are available for $3.49 monthly access or $6.99 for unlimited-use purchase.
"All of these applications take advantage of the newest advancements in Flash, giving our Get It Now customers exciting, fresh content that makes their mobile experience even better," Ray Taylor, executive director of data and multimedia services for Verizon Wireless, said in a prepared statement.