Verizon Wireless Loads Up On TV

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Verizon Wireless boosted its mobile TV offerings, adding a smorgasbord of full-length shows from NBC Universal, MTV Networks, BET Networks, Discovery Communications, Scripps’s Food Network and HGTV, WB, Comcast’s G4 and

The new content is available as part of the carrier’s V CAST service ($15 per month or $3 for 24-hour use) on video-enabled mobile phones. Verizon said it presents full-length episodes on V CAST in segmented, bite-size clips.

From NBCU, the V CAST service will feature shows from NBC, Telemundo, USA Network, Sci Fi Channel and NBC Universal Digital Studio, including NBC’s 30 Rock, The Office, Kath and Kim and this fall’s remake of Knight Rider; USA’s Starter Wife; and Sci Fi’s Ghost Hunters. CBS shows will include CSI and Numb3rs.

MTVN programming includes MTV’s The Hills, Cribs, Real World/Road Rules Challenge and Paris Hilton's My New BFF; Nickelodeon’s H2O; VH1’s Brooke Knows Best; CMT’s Gone Country and Dallas Cowboys Cheerleaders: Making the Team; and MTV Tr3s’ Kalifornia. Featured BET fare includes episodes of Hell Date and Comic View: One Mic Stand.

Programming available from the Discovery camp includes TLC’s Jon & Kate Plus 8, Animal Planet’s Untamed & Uncut, Planet Green’s Wa$ted and Discovery Kids’s Bindi the Jungle Girl. Video from these shows and others clips from Discovery Channel’s Dirty Jobs and MythBusters.

Comcast Entertainment Group’s G4 is offering Attack of the Show and X-Play, plus Web originals from, like “Freestyle 101,” “Sessler’s Soapbox” and “Fresh Ink.”

ESPN’s full-length programs on V CAST will include ScoreCenter, a half-hour sports news program with news, scores and information, while programs will include The Online OT.

For its part, The WB Channel will proffer five original series from, beginning with the mobile premiere of drama “Sorority Forever.”