Versus Nets Hoops Deal


Comcast-owned Versus sports network will add hoops to its lineup of National Hockey League games and ring sports events later this month with the debut of regular season and post season NBA Development League games.
The network will air 10 regular season games from the National Basketball Association's official minor league outfit on Saturday nights at 11 p.m. beginning Jan. 16 with the Fort Wayne Mad Ants-Sioux Falls Skyforce matchup, according to network officials.
Versus will also air six playoff games from the 16-team league beginning April 10.
In addition to the NBA D-League games, the network will air 25 hours of NBA programming including profiles of the league's top players as well as former iconic players and coaches. Other additional specials will highlight historic moments from recent regular seasons and playoffs.
"We are very excited to announce this new partnership with the NBA D-League and to have the opportunity to showcase the league's future stars to a national audience," said Marc Fein, Executive Vice President of Programming, Production and Business Operations for Versus in a statement. "As we do with all of our partners, we also look forward to super-serving basketball fans by surrounding the high-paced NBA D-League game action with many hours of complementary NBA programming."
NBA stars such as Houston Rockets guard Aaron Brooks and Philadelphia 76'ers guard Louis Williams are among the 20% of NBA players that had D-League experience last season.
"Teaming up with Versus provides us with another great outlet to showcase the incredible talent of the NBA D-League throughout the season," said Dan Reed, President of the NBA D-League in a statement.
"Through this agreement with Versus, more fans than ever will have the opportunity to see many future NBA players in action."