Versus continues to skate fast among Nielsen households with its coverage of the National Hockey League playoffs.
Comcast's national sports network averaged a 0.6 household rating and 552,000 viewers for its 12 days of conference quarterfinal round coverage through April 25/ The rating and average viewership over 28 games represented gains of 50% and 25%, respectively, when gauged against 0.4 and 442,000 marks through the same span during last year's postseason.
Moreover, Versus lit the demo lamp with advances against guys 18 to 34 (up 5%), males 18 to 49 (10%) and men 25 to 54 (23%).
The network's conference quarterfinal round coverage continues April 27 at 8 p.m. (ET) with Hockey Central, followed by Game 7 in the Detroit Red Wings/Phoenix Coyotes series at 9 p.m. The network's first-round coverage culminates tomorrow with the decisive seventh game between the Washington Capitals/Montreal Canadiens at 7 p.m.