Versus dropped the puck on the most-watched telecast in network history with its coverage of Game 3 of the Stanley Cup Final last night.
Comcast's national sports network netted a 2.6 household rating and 2.96 million viewers on average with its June 2 telecast of the Pittsburgh Penguins' 4-2 win over the Detroit Red Wings, according to Nielsen Media Research data.
The contest, peaking at a 3.5 rating in the 10:15 p.m. quarter hour, marked Versus' highest-rated telecast ever topping the 2.1 averages it recorded with Lance Armstrong's final ride of the 2005 Tour de France on July 24, 2005 and Game 5 of the Detroit-Chicago NHL Western Conference final series on May 27.
Moreover, the 2.96 million viewer tally surpassed the 2.61 million who watched the aforementioned Red Wings-Blackhawks contest last month.
Versus, during the 8 p.m. to 10:45 p.m. window, was the most-viewed cable channel in the country and the top-rated service overall, both broadcast and cable, among all key male demos, according to network officials.
Locally, Versus garnered a 15.1 household rating in Detroit and a 26.1 household rating in Pittsburgh, making it the top-rated network, broadcast and cable, for the time period in both markets.
Versus also ranked among the top five cable network for the time period in New York, Los Angeles, Chicago, Boston, Washington, DC and Philadelphia, among others, according to Versus officials.