VH1 Adds Game Hub to Site

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As the Electronic Entertainment Expo (E3) gets under way in Los Angeles, VH1 added a new online-games hub to VH1.com (www.vh1.com) featuring downloadable games for purchase, a “VH1 Classic Arcade” and a Weblog with gaming news and commentary.

Called VH1 Games (games.vh1.com), the area also includes original games that play off VH1 pop-culture and celebrity programming, such as “I Love Toys” and “Escape the Paparazzi.”

The VH1 Classic Arcade has an assortment of mini-games like “Table Tennis,” “Shoot the Bugs” and “Destroy the Meteors” that look like popular games from the 1980s, only with different names and content. Promo ads run while the games load.

Arcade games such as “Defender” and “Rampage” are on the site via a licensing agreement with Midway Games Inc. And Big Fish Games and VH1 are offering more than 100 downloadable games in a variety of genres including puzzles, word games, Mahjong games and action games for one-hour free downloads or full versions sold for $19.99 each.

VH1 said its broadband site, Vspot (www.vh1.com/vspot), will provide coverage of E3 during the week of May 22.

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