VH1 has sold its upcoming VH1/Vogue Fashion Awards special to more
than a half-dozen major sponsors.
They are BMW of North America LLC, DaimlerChrysler's Chrysler Group, Ecco
Domani Italian wines, L'Oreal USA's Maybelline LLC, Procter & Gamble Co.,
Skyy Beverage Co.'s Skyy Blue premium malt beverage and T-Mobile International
(VoiceStream until last summer).
P&G will be promoting Clairol Herbal Essences True Intense Color, the
Pantene-Pro-V hair-care line and Crest Whitestrips.
The two-hour awards special will air live Oct. 15 starting at 8 p.m.,
originating from New York's Radio City Music Hall, as did sister network MTV:
Music Television's recent Video Music Awards event.
Debra Messing of NBC sitcom Will & Grace will host VH1's
Fashion Awards, and live performers will include Pink, Santana and David