New York— Repurposing has taken a new twist with CBS and cable cousin VH1 divvying episodes of Mark Burnett reality series Rock Star: INXS.
Beginning on Aug. 7, VH1 was slated to pick up what had been CBS’s Monday-night half-hour version of the show, whose ultimate purpose is to find a singer to replace the late Michael Hutchence. That edition typically includes song selection and interaction among the contestants.
VH1 officials said the network also will encore CBS’s one-hour Tuesday (the performances) and Wednesday (elimination) showings, starting on Aug. 13.
CBS will cut back Rock Star’s run by two weeks, and now plans to conclude the series, which has produced tepid ratings, on Sept. 20.
VH1’s repurposing of Rock Star adds what is tantamount to original fare for its schedule, while the deal provides added promotional pop for its broadcast sibling.
The move also continues the recent run of repurposing moves at VH1, which has secured rights to UPN’s America’s Next Top Model and is currently airing the third season of the Tyra Banks-led competition series.
Later this month, VH1 will repurpose reality show Tommy Lee Goes to College, trailing the escapades of the Motley Crue drummer and former significant other of Heather Locklear and Pam Anderson on campus at the University of Nebraska at Lincoln. The Lee series, which debuts on NBC on Aug. 16, will be available to VHI three days later.