VH1 Greenlights 44 Original Shows For 2010


Looking to build upon its successful brand of celebreality and music schedule VH1 Monday said it will produce a record 44 original series in 2010.

The Viacom-owned network already launched nearly half of those series in the first quarter of 2010 and will roll out numerous more shows throughout the year, including Beso: Waiting on Fame, a pilot produced by actress Eva Longoria focusing on the famed Hollywood restaurant Beso; Estranged with Dr. Drew, a reality series in which TV personality Dr. Drew Pinsky tackles compelling relationships in ruin; and Diary of a Hip Hop Girlfriend, a docu-soap series following four women in relationships with rap artists.
Other shows on the docket include You're Cut Off!, a series which follows four pampered females forced to give up their luxurious lifestyles and Money Hungry, a takeoff on the network's popular Celebrity Fit Club series. VH1 has also ordered to two wedding-centric series: My Big Friggin Wedding (working title), a new VH1 docu-series that follows the high drama of five couples planning their marriage nuptials; and Wedding Wars (working title), a competition-elimination series.
The network has also greenlit new seasons for freshman reality series Fantasia for Real, Scream Queens and The T.O. Show .
VH1 will also ramp up its music-related shows and specials with the return of several franchises such as VH1 Hip Hop Honors: The Dirty South, which will pay homage to hip hop's southern-based aritsts; and VH1 and the USO Present Divas Rock The Troops, which will take the VH1 Divas franchise on the road to military bases around the world.
The network will also debut a new season of Behind The Music in June profiling such artists as Courtney Love, Jennifer Hudson, Usher, Eve and Jennifer Lopez. On June 13 Christina Aguilera will also be the focus of a Behind The Music special, as well as a new special, VH1 Storytellers: Christina Aguilera.
Rap artist 50 Cent will be the subject of a new Roc Doc franchise in which the rapper traces his ancestral heritage; while rock group Rush will be profiled as part of a VH1/VH1 Classic special Rush: Beyond The Lighted Stage.
Other music specials include Let's Spend the Night Together: Confessions of Rock's Greatest Groupies; and 100 Greatest Artists Of All Time.
VH1 president Tom Calderone says the new series reflects the viewing desires of the network's core "Gen X" viewers aged 25 to 34.
"They told us that they want to connect even more with our characters, our artists and our celebrities - but in a more genuine way," said Calderone in a statement. "They still enjoy VH1's signature sense of fun and irreverence, but they also want more storylines that reflect the issues and challenges they are experiencing in their own lives."