VH1’s new Sunday-night "celebreality" block earned the network the second-most-watched day in its history.
The fourth-season premiere of The Surreal Life scored a 1.6 Nielsen Media Research rating in the 18-49 demo, making it the network's highest rated telecast in nearly five years and the highest-rated episode ever for a VH1 original series.
That show was followed by the debut of Strange Love, starring Flavor Flav and Brigitte Nielsen, which was VH1's highest-rated series premiere of all time, averaging a 1.3 rating in the 18-49 demo. The network said an average of 1.8 million viewers two-plus tuned into the first episode.
Finally, the debut of Celebrity Fit Club averaged a 1.1 in the 18-49 demo. The series features Daniel Baldwin, Kim Coles, Joe Gannascoli (The Sopranos), Biz Markie, Ralphie May, Judge Mablean Ephriam (Divorce Court), Mia Tyler and Wendy the Snapple Lady competing on teams to lose the most weight. VH1 said an average of 1.5 million viewers two-plus watched the series premiere.