VH1 said Tuesday that it has appointed Reggie Fils-Aime senior vice president
of marketing.
In his new role, Fils-Aime will be responsible for consumer and trade
advertising; affiliate and consumer marketing; ad-sales marketing; and event
marketing and promotions.
Fils-Aime brings 18 years of consumer marketing experience to the network,
including stints at Procter & Gamble Co., Pizza Hut Inc., Panda Management
Co., Guinness Import Co. and Derby Cycle Corp.
Before joining VH1, Fils-Aime helped to market some of those brands by buying
advertising on the network.
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