VH1 named Rick Beispel senior vice president, national advertising sales.
Beispel had been VP, new-business development at sister network MTV: Music Television.
At VH1, he will lead the sales team in developing creative multiplatform solutions. In addition, as well as overseeing the further development of a customer-focused category-driven sales team that focuses on high-gain activities.
He reports to VH1 general manager Tom Calderone and MTV Networks executive VP, ad sales, music and comedy group Hank Close.