VH1 Toots Hirschorn

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Michael Hirschorn has been promoted to executive vice president, original programming and production at VH1.

Hirschorn had been senior VP of programming and production.

In his new role, he will oversee all current original programming and development for both the East and West coasts, well as music development and celebrity-talent development. He will also drive the network’s foray into scripted series, including the upcoming So Notorious with Tori Spelling.

He continues to report to MTV Music Networks Group president of entertainment and Logo president Brian Graden.

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