VH1 to Unveil Madonna Gap Commercial - Multichannel

VH1 to Unveil Madonna Gap Commercial

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Monday night at 8 p.m., VH1 will air "the director’s cut" of The Gap’s new TV
commercial starring Madonna and Missy Elliott, themed "A New Groove. A New
Jean."

The spot segues from Madonna’s current single, "Hollywood," into a rap duet
version of her 1985 song, "Into the Groove."

VH1 said it will "bookend" its showing of the spot with two episodes of
Driven, featuring Madonna (at 7 p.m.) and Elliott (right after the
spot).

The network added that Gap Inc. is making a donation to its "Save the Music
Foundation" in the singers’ names.

The Gap’s TV campaign itself breaks Wednesday.

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