Viacom, Angry Birds Toons Join Canoe’s Crew

Cable-Backed Advanced Ad J.V. Broadens Its Base
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After landing CBS and completing its sweep of the nation's Big Four broadcasters, Canoe, the cable-backed advanced ad venture, has notched dynamic advertising insertion (DAI) deals with Viacom and its stable of popular cable networks as well as Angry Birds Toons, a VOD/digital service that counts Comcast and Roku among its distribution partners.

From the Viacom bunch, Nickelodeon, TeenNick, Nicktoons and Nick Jr. are already up and running on Canoe’s DAI-VOD platform, according to Chris Pizzurro, the head of product, sales and marketing for Canoe.

He said other networks from Viacom will be coming on board soon. Other channels in the Viacom bunch include BET, CMT, Comedy Central, Logo TV, MTV, mtvU, Spike, Centric, and VH1, among others.

In addition to CBS and the recently added Viacom and Angry Birds Toons, Canoe also has VOD advertising deals with ABC and ABC Family, all NBCUniversal properties, Scripps Networks, AMC, A+E Networks, and Sportskool, an independent VOD programmer.

In all, more than 130 networks across about a dozen programming groups are currently under agreement, with more than 30 currently are live on Canoe’s platform and running campaigns, Pizzurro said.

Canoe is backed by Comcast, Time Warner Cable, Bright House Communications, and Cox. Of that group, Canoe is deployed on a 30 million-home footprint with Comcast and TWC, and is working toward getting Bright House and Cox hooked in by the end of the year.

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