Viacom Inc. and the Henry J. Kaiser Family Foundation announced Monday that their "Know HIV/AIDS" will return for year two on Super Bowl Sunday, Feb. 1.
The 2003 campaign delivered HIV-awareness and prevention messages to millions of people across the United States, Europe, Africa and the Caribbean.
This year’s efforts will kick off with the premiere of a new public-service announcement during the Super Bowl XXXVIII pregame show.
The campaign -- which includes media placements valued at $200 million -- will run across Viacom broadcast networks CBS and UPN; cable networks MTV: Music Television, Black Entertainment Television, VH1, Country Music Television, TV Land, Nickelodeon, Nick at Nite, Showtime, Spike TV and Comedy Central; 185 Infinity Broadcasting Corp. radio stations in the top 50 markets; and billboard, bus and bus-shelter advertising faces in the nation's largest markets.
In addition, a number of shows produced by Viacom companies have incorporated HIV/AIDS themes in upcoming episodes. And MTV, MTV International, Nickelodeon, BET, VH1, Showtime, Sundance Channel and Infinity have special HIV/AIDS-related programming planned throughout the year.