Viacom Names McCarthy Logo GM - Multichannel

Viacom Names McCarthy Logo GM

Exec Retains Roles Leading MTV2, mtvu
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Chris McCarthy is expanding his purview at Viacom.

MTV executive vice president Chris McCarthy, who will continue his roles as general manager of MTV2 and mtvu, has been officially named named general manager of Logo TV. McCarthy had been heading the lesbian, gay, bisexual and transgender-targeted service since Lisa Sherman exited last October. Sherman was recently named president of the Ad Council.

McCarthy has worked alongside MTV president Stephen Friedman as interim general manager since Logo TV became aligned with MTV in late 2013.

To date, 2014 has been the highest-rated and most-watched in Logo TV’s history, up nearly 20% versus 2013 and has registered double-digit growth across all digital properties, according to network officials. 

The channel continues to launch a new slate of original programming, specials and tentpoles, which began rolling out with Trailblazers, a new TV special honoring LGBT pioneers, Secret Guide to Fabulous from executive producers Kelly Ripa and Mark Conseulos’ Milojo Productions and the upcoming documentary Laverne Cox Presents: The T Word, premiering Oct. 17.

“Chris has helped guide our channels to ratings and creative highs,” Friedman said. “With MTV2, he demonstrated how he can lead a network to capture the imagination of a hard to reach young, male demographic. His insight, creativity and business acumen have made an indelible impact, and I'm thrilled to partner with him to drive the next chapter in Logo TV’s evolution.”   

McCarthy was named executive vice president of MTV in 2013. He has been general manager of MTV2 and mtvU since 2010.

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