Viacom Q3 Ad Revenue To Fall Short Of Goals

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Viacom CEO Philippe Dauman said that advertising revenue growth this quarter will fall short of the company's double-digit targets.

Dauman's comments, made at the Goldman Sachs Communicopia conference Thursday, help send Viacom shares plunging more than 8% -- a bigger drop than other media companies on a day when the Dow Jones Industrial Average was down more than 300 points in midday trading.

"What held us back from being double digits this quarter was short-term ratings issues with some of our networks," Dauman said. He pointed to Nick at Nite as an example of a Viacom channel that had recently added new programming to its lineup and should perform better next quarter.

During the company's last earnings conference call with analysts, Viacom, whose ad revenue growth has generally trailed others in the cable network business, said it was targeting double-digit domestic ad sales growth this quarter after registering a 12% gain April through June.

Read more at B&C here.