Viacom's Bakish Says Streaming ‘Entertainment Pack’ Talks Are ‘Advanced’

$10-$20 bundle would be positive for Viacom, CEO says

Viacom CEO Bob Bakish said the company is in “very advanced discussions” on creating a streaming package of entertainment channels that would be available to consumers for between $10 and $20 a month.

Speaking Monday at the J.P. Morgan Global Technology, Media and Telecom Conference, Bakish said the creation of an entertainment pack of channels “would be a very exciting development in the marketplace and that’s a very positive development for Viacom because when you look at our services, we still today have the largest share of viewing on pay TV on every demographic that we serve.”

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Given the way Viacom’s networks are priced, they could be included in a bundle with “a few of our competitors and still be offered at this very low price point," he said, adding that he expected these entertainment packs to come to market this calendar year.

Read more at B&C.