Viamedia Donates Katrina PSAs


Rep firm Viamedia said it has donated more than $1.1 million worth of advertising time to the American Red Cross and the United Way to support relief efforts in areas devastated by Hurricane Katrina.

Viamedia said it will air public-service announcements on behalf of the two relief organizations across all cable networks within its represented markets.

The rep firm and its affiliate companies represent more than 1.5 million cable households across the United States.