Viamedia Names Loughran to Grow Digital Ad Sales

By Jon Lafayette
published

Viamedia said it named Jim Loughran senior VP of digital, effective immediately.

Jim Loughran

Jim Loughran

Loughran, who most recently worked with NCC Media, is expected to oversee and grow Viamedia’s digital sales and operations. He will be based in New York and report to Viamedia chief revenue officer David Solomon.

"Jim has demonstrated the ability to execute and drive digital sales,” said Viamedia President and CEO, Mark Lieberman. “As a leading local cross media advertising company, Viamedia is always seeking to bring the best leaders to create value for our advertisers. Jim is the right person to help make that happen, especially as our advertising business customers are looking for guidance as the economy reopens in a post-pandemic world."

Before joining NCC, Loughran was VP of sales for CBS Interactive.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.