Viamedia Signs SureWest

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Cable advertising rep firm Viamedia said SureWest Communications signed it to handle its cable ad sales in the Sacramento, Calif., DMA.

Viamedia said the deal expands the cable households it represents to more than 1.5 million. The company also handles ad sales for distributors in New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Dallas and Washington, D.C.