Videa Inventory Integrated Into Strata Buying Software

Agencies get automated access to additional local TV advertising

Cox’s supply-side ad platform Videa said it has been integrated into Strata’s media buying software.

The deal means that the 7,500 buyers who use Strata will have automated access to Videa’s local TV advertising.

“Strata’s integration with Videa allows our 1,200+ agencies to access spot television in an automated manner and enables the buying of local stations in the most efficient way,” added Jamie Donnenfeld, Vice President, Partnership Solutions, Strata. “Our clients look to us to be at the forefront of media buying trends that enable them to reach their target audiences in this new media environment. Our partnership with Videa is the latest in our ongoing efforts to deliver on that promise.”

Videa’s ad inventory comes from 161 stations across 89 markets.

Read more at B&C.