Looking to better serve its male 12-to-34 target audience, video game network G4 will offer several new and revamped series and specials immersed in the gaming culture.
The 50-million subscriber network will put its own stamp on a popular Tech TV show Screen Savers with the March 28 debut of Attack Of The Show!, said G4 senior vice president of programming and production Peter Green. Comcast Corp.-owned G4 acquired the computer-centric Tech TV from Paul Allen’s Vulcan Inc. last May for $300 million.
The live, daily show will offer a more irreverent look at technology than the information-driven Screen Savers, said Green. Attack, which retains Screen Savers hosts Kevin Rose, Kevin Pereira and Sarah Lane, will feature guests discussing the latest in games and other interactive technologies.
The one-hour series will also showcase recurring segments such as “Damn Good Download,” focusing on Internet file sharing, and “DVDuesday,” reviewing the latest releases. The skein will also feature live up-and-coming rock and hip hop acts on Fridays, Green said.
Attack, which runs at 7 p.m., will serve as the anchor lead-in for the network’s primetime lineup, which will include an hour block of video-game instruction shows, X-Play and Cheat Sheets at 8 p.m.; a technology-tinged biography series Icons at 9 p.m.; and video game review show Judgment Day at 9:30.
New episodes of existing shows such as CinemaTech, will occupy the 10 p.m. time slot.
On Sundays beginning April 10, G4 will devote the 10 p.m. hour to fast-moving cars dubbed “The Whip Set,” comprising a pair of half-hour original series, according to Green.
The first, Formula D, showcases the emerging sport of drifting, where drivers compete to see who can “drift” their cars the fastest around the turns of a racetrack. The show will focus on competitions from the Formula Drift Championship series, which takes place in various venues across the U.S. and to which G4 holds exclusive rights.
The sport, which originated in Japan, has generated a following among G4’s target audience of young males. “Most Americans were exposed to drifting through playing video games, so this fits in perfectly with our audience,” Green said.
The second series, Street Fury, chronicles the world of import car racing and auto modification. “It’s a lifestyle show that looks at car culture as it pertains to this giant culture of guys who play video games,” Green said. The network will also premiere several specials over the next few months, notably Video Game Vixens (formerly titled Girls Gone Wired), a four-part limited series pitting female video game characters to determine the “Video Game Vixen of The Year.”