VideoAmp, a provider of multiscreen video and advertising technologies, has scored a $15 million series A round of funding led by Europe’s RTL Group, which also has interests in Clypd and SpotX.
Prior investors Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners, ZenShin Capital and a new investor, Startup Capital Ventures, joined the round.
VideoAmp, which has raised $17.2 million and was founded in 2014, said it will tap into the new round to accelerate development and marketing of its platform, which aims to bridge traditional TV with digital and OTT content through a mix of cross-screen planning, packaging and optimization technologies for advertisers and media owners.
“Video consumption has changed dramatically. People are constantly shifting between apps across devices and now advertising can do the same with more precision,” said Ross McCray, VideoAmp’s CEO, ina statement. “VideoAmp enables advertisers and content owners to transact across all screens seamlessly by focusing on data enablement for buyers and sellers.”
“VideoAmp fits perfectly into RTL Group’s digital strategy as it is complementary to our current ad tech businesses SpotX and Clypd,” added Rhys Noelke, senior vice president strategy, RTL Group, who will also join the VideoAmp board of directors. “For example, VideoAmp’s solutions will enable SpotX publishers to identify, target and optimize the same audience across multiple devices. The transaction with VideoAmp positions RTL Group as the first European broadcaster to invest in the increasingly important field of cross-field expertise.With this move into the digital space with VideoAmp, RTL Group strengthens the advertising technology arm of the recently created RTL Digital Hub.”
RTL has interests in 55 television channels and 29 radio stations and content production around the globe, including RTL Television in Germany, M6 in France, the RTL channels in the Netherlands, Belgium, Luxembourg, Croatia, Hungary and Antena 3 in Spain.