VideoAmp Locks in $21.4M ‘B’ Round

Round led by Mediaocean

Advertising software startup VideoAmp has raised a $21.4 million in a series B round led by Mediaocean, with participation from RTL Group, GoAhead Ventures, StartUp Capital Ventures, Anthem Venture Partners, Wavemaker Partners and Simon Equity Partners.

Founded in 2014, VideoAmp has raised a total of about $36.6 million.

VideoAmp said the new funding comes in after it generated 400% revenue growth from 2016 to 2015, and is on pace to pump out 500% revenue growth in the first half of 2017 compared to the year-ago period.

Growth has been driven by areas such as programmatic buying across linear TV, OTT and digital channels, the company said.

Mediaocean, which led the round, teamed with VideoAmp in May on an integrated linear TV planning, allocation and optimization platform for the upfront and scatter markets for agencies and brands.

RELATED: VideoAmp Launches Advanced TV Ad Buying Platform

Bill Wise, co-founder and CEO of Mediaocean, has joined VideoAmp’s board.

VideoAmp has also forged strategic deals with companies such as comScore, Nielsen, Comcast-owned FreeWheel, Publicis Groupe's Mediavest|Spark, Omnicom Group, Horizon Media, LiveRamp, Neustar, SpotX, and Clypd.