Programmatic player AdMore has made a deal that will give users of Videology software access to linear TV inventory at AdMore affiliates, reaching more than 100 million homes.
The agreement increases the ability to mount programmatic ad buys using automation and data to reach specific target audiences at lower effective costs, the companies said.
AdMore’s platform includes national networks and more than 1,200 local and cable affiliates.
Videology’s DETV software gives advertisers and agencies the ability to plan, buy, optimize and measure TV campaigns.
Read more at broadcastingcable.com.