Videology Sees Increase In Advanced Ad Spending

More ads targeted using first-party data
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Advertising software provider Videology says it has seen a 273% increase in spending on advanced advertising campaigns using linear TV over the last 12 months.

Videology also said there has been an 840% increase in the number of linear TV impressions available to be bought and sold using programmatic technology.

Increasingly, these campaigns are using first-party data to target specific audiences. Videology says than 28% of campaigns use first party data including past purchase history, website visits, registration data and loyalty data.

Read more at B&C.