Another cable original-series premiere, another network record-setting
Lifetime Television’s Aug. 2 debut of crime drama 1-800 MISSING was
the most-watched series premiere ever for the female-targeted network, averaging
a 3.1 household rating and reaching 3.3 million total viewers, according to
Nielsen Media Research.
1-800 MISSING -- starring Gloria Ruben (ER) as a cop who teams up
with a psychic to solve crimes -- bested the Jan. 7, 2001, premiere of The
Division, which pulled a 3.1 rating.
Lifetime’s other scripted drama series last Saturday, Wild Card,
garnered a 2.7 rating in the 9 p.m. time slot preceding MISSING.
Ratings for the two skeins, however, fell short of other recent original
scripted-cable-series premieres, including USA Network's Peacemakers
(4.0) and FX’s Nip/Tuck (3.2).
"We're delighted by these ratings and pleased that so many viewers tuned in
on Saturday night," said Tim Brooks, executive vice president of research at
Lifetime Entertainment Services, in a prepared statement.
"As with our other drama series, we look forward to a long and successful run
for Wild Card and 1-800 MISSING as we launch a second night of
original-series programming," he added.