Viewers Liked Ike, Lakers on Memorial Day


Memorial Day turned into a viewership bonanza for Turner Network Television and A&E Network, as both services racked up strong ratings performances for their respective original primetime programs.

TNT's May 31 Los Angeles Lakers-Minnesota Timberwolves National Basketball Association Western Conference Finals telecast generated a whopping 7.3 rating, according to network executives.

The game posted the second-highest NBA cable rating in history, behind TNT's NBA All-Star Game telecast in 2003, which generated an 8.2 rating, TNT officials said.

A&E’s Memorial Day telecast of original film Ike: Countdown to D-Day set a network viewership record, drawing 5.5 million viewers -- besting the previous high of 4.9 million for a January 2000 airing of Biography featuring Oprah Winfrey.

The movie -- starring Tom Selleck as Gen. Dwight Eisenhower -- also reached 1.7 million viewers in A&E’s target demographic, adults 25-54. Overall, the two-hour movie delivered a 4.2 household rating, according to the network.