Viewers Not As Mad About ‘Mad Men’


The second episode of Mad Men’s second season dropped, if not in the manner members of the Sterling Cooper prefer their liquor-- to the bottom of a glass.

AMC’s original series, which centers around the professional and personal lives of the aforementioned fictional ad agency in the 1960s, averaged 1.33 million viewers Sunday night, according to Nielsen Media Research, live + same-day data. 

The Aug. 3 performance marked a 32% decline from the 1.95 million that tuned in the second-season premiere on July 27. When live + seven-day metrics were applied the sophomore season opener pulled in 2.1 million watchers.

Despite the week-to-week falloff, Mad Men’s Aug. 3 viewer average was still up 45% from its rookie season average of 915,000 watchers

The first season of Mad Men earned 16 Emmy nominations, including best drama and best actor in a drama for Jon Hamm's portrayal of creative director Don Draper.