Viewers Stay on AMC’s Trail

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Viewers certainly didn’t wander off the trail with the second half of AMC’s first original telefilm.

Virtually duplicating its first half’s numbers, the second part of Western miniseries Broken Trail registered a 7.67 household rating, delivering 6.8 million homes and 9.7 million total viewers June 26, according to Nielsen Media Research.

Those performances followed the record-setting numbers the production -- starring Robert Duvall and Thomas Haden Church -- roped the night before: a 7.6 household rating, 6.7 million households and 9.8 million viewers.

In most cases, viewership falls off sharply during the subsequent miniseries installments.

Network officials said Broken Trail was the second-most-watched cable movie in over a decade -- trailing only the 7.7 million households that tuned into TNT’s airing of another Western, Crossfire Trail, starring Tom Selleck, Jan. 21, 2001 -- and it was easily AMC’s highest-rated program, eclipsing the 2.7 household rating generated last July by the premiere of a fully restored and digitally remastered showing of John Wayne-starring theatrical The High and the Mighty.

The film was cable’s leading telecast in households and such demos as adults 25-54 and women 25-54 on both of its premiere nights, according to network officials.

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