Second screen video app specialist Viggle said it has paid $30 million in cash and stock to acquire Wetpaint, a company that delivers TV-focused entertainment and celebrity news.
Announced Monday, Viggle said the deal will give it access to Wetpaint’s 12 million monthly unique users and give it a new product to integrate with its own platform, which now counts 3.5 million registered users. Viggle said Wetpaint users will gain access to Viggle’s TV check-in/rewards program “in the coming months.”
Wetpaint, which puts out a mix of at least 150 news articles, videos and galleries per day, said it generates more than 90 million page views per month and has a combined social reach of more than 7 million Facebook “likes” and Twitter followers.
Viggle, meanwhile, said it has 316 million confirmed TV check-ins since last year’s launch, and averages 66 minutes per session.
"Wetpaint is the perfect complement to our business for users, TV network partners and advertisers,” said Greg Consiglio, president and COO of Viggle, in a statement. “This combined company brings together Viggle’s proven promotion, entertainment rewards and monetization capabilities with Wetpaint’s reach, social distribution technologies and best-in-class content.”