Vimeo’s VHX OTT Platform Offers In-App Subscriptions

Vimeo picked up the white label OTT service in early May
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Video-sharing service Vimeo’s white-label OTT platform VHX will now offer in-app subscriptions for branded apps, allowing users of SVOD channels built on the VHX platform to subscribe via Apple TV, iPhone, iPad and Roku devices.

[Related: Q&A with Vimeo CEO Kerry Trainor]

Vimeo acquired VHX in early May, and the VHX platform has had its technology used to launch several SVOD content apps since mid-November 2015, including MHz Choice, Black&Sexy TV, and Yoga with Adriene.

The VHX upgrade allows sellers to offer flexible free trials for customers using both monthly and annual subscriptions, and users can now subscribe with one-click checkouts. For in-app subscriptions, VHX charges sellers $1 per subscriber per month, along with platform fees (30% for Apple devices, 20% for Roku).

Read more at B&C.