Vimeo said it has tapped Josh Normand as SVP of sales and introduced a string of enhancements for VHX, the company's OTT platform.
In his new role, Normand will oversee VHX sales at Vimeo as well as other products on the company’s roadmap. He was last VP of sales for North America and the EMEA region at Brightcove. He is also late of Adobe, Macromedia and Allaire.
Normand comes on board as Vimeo pushes ahead with new features for VHX, including support for ad-supported VOD (with integration for Google DoubleClick for Publishers) and new player software development kits (SDKs) for custom OTT development on Web, iOS and Android platforms, in-app payment support for iOS, Android and Roku, and support for multiple DRMs, including Google Widevine, Microsoft PlayReady, Apple Fairplay and other “studio-approved” systems.
“Many of our OTT partners view advertising and freemium plans as an interim step for driving premium subscription sign-ups” Jamie Wilkinson, GM of Vimeo’s OTT Services group, said in a statement. “Vimeo.com remains ad-free but we are excited to now offer advertising monetization for partner owned and operated sites and apps. Moreover, we are releasing a series of product enhancements and new SDKs to provide support for those leveraging custom development.”